Engineers at Google have been doing extensive amount of research to provide the best search result. When asked to a Google engineer the best SEO optimization technique on Quora, he advised to write the best you could and leave everything else on the system of the Google. Many search engines have come with their unique search results and people such as bloggers have come across many techniques to trick the Google search engine.
Since Google and other search engines change their search techniques regularly, people have to find the best strategy to get their result before others. We have researched accordingly to the Google’s trend and our experts have found five best on-site SEO optimization strategies in 2017.
The on-site SEO means changing title, description, image, content, intelligent keywords stuffing, and internal linking and much more to structure the website search engine friendly.
- Attractive Blog Post Title
An enticing blog post title is a must if you want the website to rank better than before. Even a slight change in the blog title making it more interesting than before can rank your page better in the search results. If you are targeting Google search engine, then you should be aware that Google only reads first 70 characters while indexing. But it does not mean that you can go as long as 70 characters. It is so because the users can see less than 70 characters due to human eye capability. You have to target placing keywords intelligently. The keywords should be placed at the start or after two to three words later of the blog post title. It also makes human eye to catch the title easily.
Google can differentiate between the post and the comment. Most likely, users won’t stuff keywords in the comment. So, we advice that you do instead. Keep the comment in moderation and add two or three keywords to make it look natural throughout. You can increase organic traffic upto 40 percent.
- Sidebar Link
Google considers a sidebar link as a deceptive link. Instead, you have to put link to an internal articles on the sidebar. You have to interlink to some other article on the sidebar and you might witness an increase in organic traffic by 200%.
- Providing content related videos
It is even better than putting a keyword and image. If a user is engaged in the video, then Google records it and it increases the importance of this page. In this way, the page is likely to rank up better when the users engage or spend more time on your website.
- Reading difficulty
A blog or a website should be developed by keeping its viewers and readers in mind. It gives you a good impression if you are targeting an elite group who are well versed with the vocabulary. But if you have a website that targets the common masses, then you should keep the vocabulary on an easy edge to enable readers to continue. But the quality of the written article should not be compromised. The key to success here is to write a crisp and to-the-point content to keep your readers engaged.