What do your signs say about your business? If the answer is “not much,” it’s time to breathe new life into them. Here are just a few things to consider as you redesign and redevelop your business signage.
Color is the easiest way to grab attention with your signs. Whether you’re using words, numbers, images or all of the above, color can really help them stand out. Just make sure that you’re utilizing the right colors. Don’t waste time with dull neutrals; go straight for the bold, bright hues that will catch someone’s eye as they’re walking or driving down the street.
Stand 10 feet away from your sign. Can you still read it? What if you moved back 20 or 30 feet? Ask a friend to perform the same exercise, but don’t tell them what the sign says in advance. Can they accurately read it without hints or prompts? What stands out to them the most? What needs to be upgraded in size to ensure maximum visibility from all distances and angles?
There’s a reason why the most common color combination for reading materials is black text on a white background. It ensures that everything is nice and readable! Pink text on a red background just doesn’t have the same effect. If you’re serious about creating high-quality signs that will grab attention from potential customers, make sure that everything is contrasted.
Speaking of quality, it’s very important that your signs don’t look cheap or poorly made. Signs are often the first impression that people are given about a business, so if they look low-effort, customers might assume that your whole company is the same. Spend the extra money to make their images crisp and sharp. Invest in things like billboard LED lights to give them a little extra style.
These are just a few ways to improve the signage of your business. Whether you’re running a small candy shop or a big-time finance firm, you’ll want to spend some time on your signs!