What GIS Technology Can Do for Businesses

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You most likely have heard of GIS technology and may wonder how GIS can improve your business. The use of maps and customer data can help you visualize your customer base in a tangible way. It can also make risk analysis more tangible and help find the best store locations as well as identify a customer base. Location analytics can be helpful in plotting out an efficient supply chain, and GIS also can make a substantial contribution to real estate investments.

What Is GIS?

GIS stands for Geographic Information Systems. It is intended to store, analyze and manage geographical data. GIS has a rather broad application and can denote any kind of technology that distributes and displays geographical information. The technology can enable people to visualize areas in greater detail and therefore it is useful in a variety of fields.

Insurance and Banking

With so many options in banking nowadays, banks need to hone their strategies for creating new locations, and therefore, customers. According to a study, location-based analysis helps businesses create higher profits. Getting a detailed idea of an area and a typical customer is possible through GIS technology. Risk analysis is revolutionized through GIS data, and this is a boon to insurance companies. Understanding specific locations is essential for calculating risk which determines premiums. GIS can help you visualize the area you are serving and can help you anticipate weather-related risks.

The Business of Visualization

Improved visualization can help your business in every phase, from creating a supply-chain and making manufacturing and warehousing easier, deciding where to open a new location to refining marketing strategies. If are currently working in the tech department of a company and want to refine your skills and contribute to the business, it would be beneficial for you to get your GIS online from USC or another top level program.

GIS maps help you decide where the product should be manufactured, stored and transported. They will also demonstrate the impact of the weather on your business. With the right information, you can improve your supply chain and make deliveries smoother while reducing costs. GIS can also help you determine the best locations for opening new stores and help you zero in on the ideal customer in your marketing efforts.

Real Estate

“Location, location, location” is the motto of many real estate agents and GIS technology zeros in on the right location. Context has an important effect on the physical location of a property, and GIS technology allows you to envision the entire neighborhood and look at a large number of factors you may not have considered before. The use of mapping can help you visualize indoor mall space as well as changes in a certain neighborhood that could impact property values. GIS technology can help prospective clients get a vivid glimpse of properties before they visit them and can be a powerful marketing technique.

GIS technology has changed the way we see the world and is literally given people a vision of the present and the future. Think about the ways in which you can incorporate GIS technology in your business and create a clear picture of success.